For many people, salmon is now an essential part of their culinary experience. The pinkish meat of the fish can be used in the preparation of a wide variety of dishes, from a finely marinaded tartar steak through grilled fillet to pasta, to mention just three examples. It's hardly surprising, then, that salmon dominates the fish market in Switzerland, with retailers selling more than 3,200 tonnes in 2017. In second place came fish fingers, of which salmon generally makes up around two thirds (see graphic). Enthusiasm for salmon is not confined to the Swiss Confederation, however: its consumption is rising steadily across the globe. One of the central drivers is the sharp growth in the world's population. While some 7.6 billion people live on the planet at present, their number, according to United Nations estimates, could climb to almost 9.8 billion by 2050 – an increase of just under 30%.